Three weeks ago my daughter, Sophie, who having launched her new website www.f1now.co.uk was frustrated that she only had a handful of twitter followers, and has a result little traffic coming to her website. So I took on the challenge, to get her 100 followers before the British Grand Prix. I actually achieve the magic 100 followers in under 21 days.
So I am going to share how I did this, and this method will work for any twitter account given some effort and time.
1. Who are your target twitter followers.
Decide who your target audience is, it may be small businesses, people into craft, startup businesses. In my daughters case it was people like her, young people into Formula 1, and into F1 art.
2. Find some leading authorities that your potential audience follow.
Who are the leading authorities in your industry, and who are your target audience already following. In Sophie’s case it was the F1 teams, the race circuits and Sports Journalist, so I started to follow these leading twitter accounts.
3. Find what #hashtags the leading authorities are using.
In our case it was things like #AustrianGP, #bbcf1, searching these hashtags gave us our potential twitter followers. So discover what the hashtags are that your ideal audience may be using, things like #norfolkhour, are great places to find other small businesses in Norfolk.
4. Make your profile attractive and something that people will want to follow.
Add a great logo and header image, make your bio interesting and take a key tweet and pin it to your profile.
5. Tweet some great content in context.
Your timeline needs to have some great content in so potential followers will want to receive your tweets. If you can also tweet in context that will get even better results, so I tweeted during the practise sessions and the qualifying, that was when our potential twitter followers were tweeting, so easy to interact with them.
6. Interact with you ideal twitter followers.
Engage with your ideal follower, retweet their content, ‘favorite’ their content. Enter into discussion with them.
7. Follow them.
Start to follow people you would like to become your followers. However this needs to be done a few at a time and patience is needed, follow up to 10 a day. If you have done your research these will be the people who are interested in what you have to offer and will want to follow you. If twitter sees you aggressively following people, they will assume you are trying to spam them, they may suspend your account if you do.
8. Appreciate new twitter followers.
Always say thank you to your new followers, and reply to them something like.
Hi Jane thanks for the follow hope you enjoy my site too http://f1now.co.uk
9. Be consistent.
Keep tweeting and keep engaging with both your followers and your ideal followers.
10. See what works.
Use Twitter Analytics to see what tweets got the most interaction and work best, use that sort of tweet again.
Following these 10 simple tips will see you following slowly grow to your first 100, the first 100 is the hardest, once you break this first barrier and continue tweeting you will be surprised how soon you hit 200 and even 500 followers.
Need further help then contact us for some 1:1 training or book onto our Twitter for Business course.