Business Equip, are thrilled to announce that we are a proud sponsor of Daniella Sutton as she competes in the 2026 Wera Tools F4 British Championship as part of the DS50 Club, for small businesses. Daniella is a truly inspiring young racing driver from the UK, and one who is making her mark on …
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Is Email Marketing Dead?
When promoting your business, how do you like to communicate with your audience? Perhaps you like being active on your social media channels rather than sending emails. Maybe you’ve even wondered… …is email marketing dead? In my opinion, mass email marketing may be dead, however …
The Power of Habit Building
So, what actually is a habit? In a nutshell, habits are routines that are carried out regularly. And what this means is that they make up everything that we do – so, the habits we develop can have a real impact on the quality of our lives. If you therefore think carefully about …
Make 2021 Your Best Year Yet With a CRM
As we head into a new year, it’s the perfect time to reflect on past business achievements and consider how you might like to grow your business in 2021. It’s a great opportunity to think about what systems and technologies might be useful to you and your business. There’s one system in …
Ten Ways To Reduce Your Email Inbox
You can soon get overwhelmed with the number of emails that land in your inbox. Just when you think you’re on top of them, they start stacking up again. You may wonder how you’re going to find time to deal with them all. Or you might worry about missing important messages. We’ve looked at Three …
Three Simple Ways to Take Control of Your Email Inbox
With the number of emails that arrive in our inbox every day, it can all get a bit overwhelming, can’t it? And just as you think you’re getting through them, more come flooding in – feels like they’re never ending. If you’re of a certain age, you might remember the ‘good old days’ of the memo, …
5 Reasons Why Customer Retention Is Crucial For Businesses
When thinking about how to increase sales and grow a business, you may initially focus on carrying out more marketing activities to attract new customers. You might run an advertising campaign or perhaps decide to get more active on social media to increase your online presence. Whilst these types …
5 Ways to Spring Clean Your Business
Spring is a lovely time of year – the sun is starting to shine and the season just seems to signify new beginnings. It’s not surprising that we often take the time to give our homes a good spring clean at this time of year. This can be really therapeutic – a mood booster that can reduce your …
How to have great interactions with your customers
When you are busy in your business, it’s important to consider how you use the precious time that you have. After all, we all have the same amount, we just need to think carefully about what we focus on. "Instead of focusing on the competition, focus on the customer." Scott Cook This …
How a CRM system can help you to develop great business relationships
We recently looked at How to develop fantastic relationships that will help your business to thrive. There are many ways in which you can do this, including the following: Regular engagement with your audience Keeping in touch with your business contactsBuilding up a great picture of your …
How to develop fantastic relationships that will help your business to thrive
In a previous blog post, we looked at why you should swap your spreadsheet for a CRM system. One of the main reasons is that a CRM system is a fantastic tool for developing business relationships with clients and prospective clients. Developing these relationships will result in an increase in …
Yes, you can afford bespoke CRM. Here’s why…
Think a bespoke CRM system is beyond your budget? Think again. Tailoring your customer relationship management approach doesn’t need to be a major investment, and the pay-offs can transform your business. In a previous blog post, we wrote about the value-add of investing in a bespoke customer …
Why you should swap your spreadsheet for a CRM system
When doing any job, you should always think about what your ultimate goal is – what are you actually wanting to achieve? Once you know this, you can then consider the different tools that you could use and choose the best ones for the job. So, when it comes to storing details of business …
How to work productively and get more done
Do you ever feel that there just aren’t enough hours in the day to get everything done? Do you get to the end of the day feeling like you haven’t achieved what you set out to do? So, how can you be more productive and get lots more done each day? Follow these top tips and you will be …
3 simple steps to master your email inbox
We’ve all been there: you turn your phone or computer on in the morning and PING a wave of emails drops in to your inbox. It’s fine if it’s one, or two, maybe even ten. But considering that the average office worker receives over 100 emails a day, that’s a lot of information to take in and …
Distractions and how to become more productive
Five reasons to choose a bespoke CRM System over an off-the-shelf package
When you’re growing your business, it’s tempting to opt for already built and ready to go software systems. Time is money, and the sooner you can get cracking with the software you’ve bought, the better. Right? Well, no; not necessarily. True, HubSpot, CapsuleCRM, Pipedrive — or any …
Why do I need a CRM system?
A customer relationship management system is an invaluable business tool. Investing in a CRM system streamlines your workflow, increases your customer service capabilities and, as a result, can even boost your business. Now that you’re trading, how do you monitor new, loyal and potential …
How to Grow your business and still be Happy
Getting started with Instagram for your business.
Instagram is one of the fastest growing social media networks and one that many businesses are moving too, with over 500 million monthly active users, less competition and a more engaged audience than other social media like Facebook or Twitter. This presents businesses with a new opportunity to …
Top 5 uses for Gravity Forms.
Gravity Forms is a WordPress plugin used originally for contact forms, but in a more general sense, it allows site owners to create forms to collect information. It is my prefer forms plugin for wordpress, as it is easy to use but it almost unlimited in its use. So here are my top 5 uses for Gravity …
Top 5 Google Analytics Statistics
Google Analytics is a great resource to understand the traffic coming to and using your website, I want to share with you the top 5 statistics I use and how to find them within your google analytics dashboard. Audience Overview The Audience overview is found under the Audience tab, and …
Can I automate Social Media?
Social Media is a amazing resource for businesses that most consider is free. But one thing it does do is take a lot of time, at least if you are going to do it well. So can we automate social media and save time. My initial answer to this question is a big NO. Social media is about interaction …
How to add social share buttons to your wordpress blog post.
One easy way to increase the reach of your blog posts is to allow your current readers to easily share your post via their social media platforms, using Social Share Buttons. What are Social Share Buttons? To make this as easy as possible, add share buttons to your blog post. Share buttons are …
How to make your Facebook page header more effective.
In this video I will show you 3 ways you can make your Facebook header more effective. Your Image The Image Description Action Button Notes Link to Canva https://www.canva.com https://www.facebook.com/BusinessEquip/ Follow my blog with Bloglovin …
Top 10 Must use WordPress Plugins.
Here are my top 10 Wordpress plugins which I use in almost every website I develop using the Genesis Framework from Studio Press. Over the next few weeks we will be posting more about each of these plugins, and how to get the best out of each one. Yoast SEO. The Yoast SEO Plugin allows …
Domains and hosting Explained
When setting up a new website for your business I find so many people get stuck at the first hurdle, and that is understanding domains and hosting. So in this post I want to explain the difference and remove the mystery. So what is your domain ? Your domain is simply the address of your website (or …
How to drive more traffic to your website with your Facebook post
In this video guide I will show you how to use Facebook to drive more traffic to your website. The steps I will take you through are:- Create a post or page. Set up the Yoast SEO social tab, for Facebook. Creating an image for Facebook using Canva. Sharing your post on Facebook …
Resizing an image using PIXLR.COM
There are many occasions when you have a good image but it needs to be a specific size or cropped differently. In this video Jim demonstrates using pixlr editor a free online tool to edit an image to the required size. …
How to get your first 100 Twitter followers in 21 days
Three weeks ago my daughter, Sophie, who having launched her new website www.f1now.co.uk was frustrated that she only had a handful of twitter followers, and has a result little traffic coming to her website. So I took on the challenge, to get her 100 followers before the British Grand Prix. I …
How to make a link to a pdf on your website
This a quick guide to how to add a pdf document to a hyperlink on a page of your website. 1) Go to the "media library" and select "add new". Choose the pdf you want to add from your own device - make sure it has a sensible name. This document will now be in the media library . 2) Now click on …
How to set up free business email address with Zoho.com
As well a a great website every business needs a good and reliable email service. It is also is important that your email address matches your domain name. i.e info@businessequip.co.uk. This is much more professional and also if someone receives an email from you they know your web address …
Demo post for facebook training
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Top 10 tips – Promoting your Business with Social Media
Copy of the slides Jim presented at an event at Milecross library on Monday 17th Nov, Top 10 tips - Promoting your Business with Social Media. 1. Networking not Selling 2. Content Content Content 3. Little and Often 4. Measure your return 5. Understand your platform 6. Content within …
WordPress 4.0 “Benny” – WP-Engine upgrading shortly.
For all our client's with sites hosted on our WP-Engine server, WP-Engine are currently testing Wordpress version 4, ready to upgrade all our sites in the next few weeks. What’s New in WordPress 4.0? The release of WordPress 4.0, named after jazz musician Benny Goodman, offers a better writing and …
WP-Engine – Upgrade to WordPress 3.9.2
For all our WP-Engine customers your site is currently being updated to Wordpress 3.9.2. This is a security update and hence why immediate action has been taken by Wp-Engine to update your site. You can read details of the update here The updates of all site will be complete in the next couple of …
How do I register my own web domain?
I would always recommend that you register your own domain name and ensure you keep ownership of it. As long as you own your domain you can easily switch web hosting and email supplier without too much hassle. My preferred domain registration company is 123-reg. As they allow you to point the …
Upgrading our client’s sites to WordPress 3.8 “Parker”
Wordpress 3.8 was released in December just before Christmas, as Christmas is a busy time for many of our clients and since the update contained no serious security updates we felt it best to leave upgrading sites until after Christmas. We along with our host WP Engine have now tested Wordpress 3.8 …
Posting a blog to Facebook
Another topic that came up in a recent WordPress workshop was how to add a blog post from your website to Facebook. If you wish to have a picture in the Facebook post you need to have a picture within the blog. Once you have written your post and published it, go to your website and open the post …
WordPress Workshop November
November Wordpress workshop Is this email not displaying correctly? . We still have space on tomorrow's WordPress Workshop November Thursday, November 21, 2013 from 10:00 AM - 12:00 PM This workshop is designed for you to come and work on …
How to add a gallery to a wordpress website page
A good way of adding a row or rows of photos to a page is to add a gallery. …
How to configure the New Genesis Latest Tweets Widget
Due to recent changes the the twitter interface, it is now slightly harder to configure a feed on your website. Here is how to do it :- …
How to add a Youtube video to your website
This is one of the topics covered during our WordPress workshop today. This will add a video from YouTube to your page or post which will appear as an embedded video player on your website and which allows the video to be played from within your site. …
Why use Google Analytics
What is Google Analytics For those who are not aware of Google Analytics, it is a tool that tool the Google supplies for free for any website to use. Google Analytics gives you the ability to interrogate data about the visits to your site. You can how visitors use your site, pages they visit and …
Why we recommend Google Apps
We recommend Google Apps to all our clients. It a great email system, giving you up to 10 custom email addresses per domain making sure that your company gives the right impression. Google apps also provides a suite of online tools which will help your business function smoothly. Shared online …
Why we use the Genesis Framework from Studiopress
The Genesis Framework is a solid foundation for a good WordPress Website. Not only is a great parent theme but there are many child themes available to enable you to have a website with the look and feel you would like. In addition to this it is easy to create a bespoke theme or adapt a theme …
Why we use WordPress
As a web developer, I have been so impressed with WordPress that I now recommend it to all my clients. Here are some of the reasons why I do and why I am now a great fan of wordpress :- …