The Genesis framework is a user friendly content management system so that even someone with little technical knowledge or experience is able to maintain and adjust their own website. The design allows easy updating so that as your business evolves you can adapt your website to fit your needs.
The Framework is also well designed to include good Search Engine Optimaisation. The site code has been created in such a way that good placement results are more easily achieved.
In addition the Genesis Framework allows a vast array of plugins to add sidebars, buttons, forms and so much more. There are free updates to the themes and the plugins enabling your site to keep up to date. There are also 6 default layuot settings for each page allowing different layouts for different styles of page.